If you’re working on an app, one of the most important things to consider is where to sell it. Each store has a slightly different business model, so you’ll want to make sure you explore all the options to ensure maximum success! There are only three stores to sell your app: Google Play, App Store, or Windows Store. The fate of your app lies in the hands of the retailer, so choose wisely.

Trying to get rich?

The revenue generated at the Apple App Store to Google Play is at a ratio of 4 to 1. Apple does pay more for top developers who build their apps to be sold, not downloaded for free, so keep that in mind when deciding whether or not you want your app to be free. The Windows 10 Store is still small in terms of its revenue, but it allows apps to run simultaneously on a PC, tablet and smartphone, and more mediums mean more downloads.

Paid or Free?

The majority of Android apps from Google Play are free, so they rely on monetizing through advertising. Sometimes ads will even generate more revenue than selling your app upfront! Just be sure that you’re transparent with users about the ads and also be sensitive to their experience. Too many ads can be an easy turn-off for many users. Either way, make sure you decide on your strategy before launch, as updating the app with a new monetization plan will often lose users. As for Windows, there aren’t many ad networks which support Windows 10′s funky ad formats, so you’ll probably want to sell your app for a fixed price.

Want maximum downloads?

The Apple App Store can be challenging for new developers as it is more reluctant to promote the new guy and instead favors more established apps. If you want to generate a decent amount of downloads in a faster time frame, go for Android, which may be more likely to promote your app. You can also try to get featured on your store with services such as AppShout! when launching. Burst companies like AppBrain‘s are a great way to reach the top if you have the money to invest. The CPI (Cost Per Install) model seems to work best but if you’re not for the CPI model, take a look at AirBop.

That said, Google Play is starting to grow at a much faster rate and is starting to challenge Apple in the overall revenue category. As for Windows 10, developers are not flocking to it, probably due to some intrinsic problems but pioneer developers from every successful app market always reap great benefits. We’ll see if we can call the Windows Store a successful app market in the future, but for now it’s still in progress.

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