Fabloox App

Fabloox is the first mobile application that brings together beauty influencers and beauty brands to provide shoppers with an easy and exciting experience. The app has videos of top beauty influencers against each product and brand for reviews and tutorials.

Technologies

  • Native iOS
  • Native Android
  • Amazon S3 server
  • YouTube

Project Scope

  • Frontend application development
  • Partial backend development with
  • NodeJS
  • Mobile application

Key Features

  • Connect beauty brands and influencers
  • Simplified and exciting shopping experience
  • Search and view trending beauty product review videos
  • Collect and manage reviews
  • Instantly stream tutorials
Roles*
• CREATIVE EXECUTION
• DESIGN & DEVELOPMENT

Challenge

This application required remodeling based solely on the affiliate programs of brands. This was a challenging project as the affiliates being used weren’t consistent in terms of functionality and the features they provided. For example, the display format for products were different from one affiliate as compared to the another. There was a high level of uncertainty involved as the application was heavily dependent on the affiliate engines being used. Such obstacles required an extensive R&D cycle and immense efforts from the team to meet client expectations and produce a brilliant product.

Solution

The team’s expertise and diligence produced an outstanding application, the Fabloox app seamlessly integrated multiple affiliate engines and YouTube influencer videos. Furthermore, it presented numerous categories and brands on the app. It gave any user the ability to search for brand-specific or category-specific products and also view influencer videos related to any product. The app also featured a section for promotions being offered by various brands and products.

This app is one of its kind and despite complexity due to managing affiliates according to specified criteria, the client’s expectations were well exceeded.