Roles*
• CREATIVE EXECUTION
• DESIGN & DEVELOPMENT
• DESIGN & DEVELOPMENT
Fanathon wanted to create a fantasy sports-style user experience for television series and award shows. The app needed to be fun and easy-to-use to increase user adoption and user retention. Joining a league was critical for app stickiness and overall success.
Fanathon wanted to create a fantasy sports-style user experience for television series and award shows. The app needed to be fun and easy-to-use to increase user adoption and user retention. Joining a league was critical for app stickiness and overall success.
Analyzed and tested the user flow to ensure each user viewed and used the most valuable feature of the product within in milliseconds of opening the app. The solution also included a simple tool for the Administrator create special leagues and deliver announcement to generate interested users.